At Data One we only succeed when our customers succeed. This requires us to constantly support them in receiving payments in a fast, secure, and cost effective ways across every channel. Sometimes we also share resources to support their sales and marketing goals.
In a recent conversion, we discovered a new platform for small businesses to target neighborhoods and communities better.
This new platform is called, Nextdoor.
What is Nextdoor? It is a fast-growing social media platform being used all around the world. It focuses on neighborhoods.
On this social platform, you get to know your neighbors and build a community. The idea of Nextdoor is neighbors sharing recommendations, posting things for sale, even being the local crime watch for each other.
How Do You Get Started on Nextdoor?
First, register using your actual name and address, this is what Nextdoor is all about, the real people living in real neighborhoods, next door to each other. Nextdoor is populated with real people, not bots like Facebook.
Getting registered is super easy thanks to a clear and tidy interface. Remember registering on Facebook, the minefield of options, settings, and tick boxes? Nextdoor isn’t anything like that.
Once you’re registered as a neighbor, you can set up your business account. After you’ve done that, you’ll need to claim your business listing on Nextdoor. There are two options available when you sign up your business: Individual or Business. Unless you are a freelancer who owns a micro business, choose the latter option.
Registered as a small business owner, you’ll have access to recommendations, and track your recommendation reach. You can ask your customers to write recommendations, and even better, you’ll have the ability to reply to recommendations.
Basically, for a business owner, Nextdoor is all about recommendations.
In the beginning, your business listing isn’t going to be visible in your community until you have a recommendation posted. You will be given a link by Nextdoor. This link you can share with your customers and ask them to post a review.
How Can You Advertise on Nextdoor?
Paid advertising is limited right now for large companies, and it isn’t cheap. Currently, advertising is on an enquire-only basis and has a minimum spend requirement of $25,000.00. For a freelancer, small business, or start-up, they don’t have any advertising options. Not real neighborly is it?
There is rumor that an advertising platform is being released by Nextdoor soon. The sign-up process will be unique with requirements to be a real account, no fake accounts allowed. Marketing experts are expecting this to be a goldmine without a big expense.
So, they aren’t providing any concrete marketing options right now, however, getting in with NextDoor now, you’ll be in a position to pounce when those powerful advertising options come.
In contrast with how Facebook, LinkedIn, and Twitter work, you won’t be posting to your business profile page. There isn’t even a newsfeed really. The business page you have is more static. While at first, this may seem like a dead-end for business use, it is a more natural marketing method with a lot of local business opportunities.
Just follow these 7 steps:
- The More Recommendations – The Better
You only need 1 recommendation to get started with your business marketing on Nextdoor. Use the link they provide you when you register your business, share this link with your customers asking for their recommendation.
- Respond To Recommendations
You can’t do much with your Nextdoor business profile, but you can respond to other recommendations and get engaged. Then when somebody does recommend your business, be sure to thank them and keep engaging.
- Host A Local Event
With the personal account you registered, use the neighborhood calendar to add your events with consideration that the events should be neighborhood oriented. If you do add a more corporate type event, you should uncheck the “announce to neighbors” box.
- Employee Posts Will Expand Your Reach
For a small business, this is a great idea and marketing tool. Post special offers and particular events and ask your team to post these on their network too. If your employees are registered in other neighborhoods than your business, even better!
- Update Your Personal Profile
By adding your business affiliation on your personal profile. It is simple, and it is a must-do for a freelancer or small business. Since Nextdoor has limited marketing avenues, we have to use what they do offer and this is a simple step that will increase your business’ visibility.
- Be Active In The Neighborhood
Don’t be that person that doesn’t talk to anyone or only talks about yourself when you do talk to others. That will get on your neighbor’s nerves and possibly get you in trouble with the community. Be a social mixer and use those other businesses that are in your neighborhood.
- Recommend Your Business Yourself
Yeah, this contradicts what we just said, but if you do it right, it works. Use the angle of “I’m a locally owned small business that wants to help others like me.” This is a shameless way to self-promote.
Being on Nextdoor can bring new customers to your business while benefitting your local community.
This article was brought to you by Data One Merchant Services. We hope to win your business by exposing you to some of the ways you could be overpaying. We are a company you can trust, with a reputation of transparency and excellence.
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